Writing articles on your clinic's Reach page: a guide for physiotherapists
An article that answers a question your patients ask every week helps the next patient find you. What to write, how to write it, and how publishing works on Reach.
Every physiotherapist answers the same questions every week. "Is it safe to walk with this knee?" "Should I use ice or heat?" "How long does a frozen shoulder take?" Written down once, on your clinic's page, the answer keeps working: a patient nearby searching that question finds your clinic, reads that you know what you are talking about, and calls.
Where your articles appear
Articles a clinic writes appear on that clinic's own Reach page, under Articles, each at its own address under your clinic's page. They are not mixed into a general board, so a reader is always on your clinic's page, with your call and WhatsApp buttons beside the article.
What to write about
The best topics come from your clinic's own conversations:
the questions patients ask at the first visit
what recovery looks like for the conditions you see most, week by week
what to do at home in the first few days after a common injury
when to see a doctor first, and when physiotherapy can start straight away
the problems common in your area: desk work in an IT hub, sports in a college town, older relatives at home
Write for one reader with one question, in plain words. Name your area naturally where it fits ("patients in Kothrud often ask…"), because people search for help nearby. Do not claim to be the best or promise a cure; patients have learned to skip both.
How to write one
Open Reach listing, then Articles, and start a new article.
Write a clear title that is the question or the answer.
Use short sections with headings, short paragraphs and lists where they help.
Add a photo, ideally your own.
Fill in the search title and description, or leave them to be written from your article.
Submit it.
If you would like help with a first draft, PhysioDesk can give you a prompt to paste into an AI assistant you already use, and fills the article in from its reply. You always read, change and submit it yourself; nothing publishes on its own.
Review before publishing
Every clinic article is read by the PhysioDesk team before it goes live, to keep Reach a place patients can trust. You are told when it is published or what needs changing. When you submit, you confirm you are responsible for what it says.
How many
Each plan allows a number of articles a day, from one on Free upward, so a clinic can build a library over time. See the pricing page for each plan's allowance.
Why it helps
Articles are one of the things Reach rewards when it chooses which clinics to show first, alongside a complete listing, reviews and patients getting in touch. More importantly, a patient who has read your clear, honest answer is already halfway to booking.
Try it
Write an article in the demo clinic in the 30-minute demo on the pricing page.
Free to start, and no card to begin with.
Open an account and use it with real patients. Move up only when the clinic has outgrown what the free tier holds.