Reach for clinics: patient reviews, call-back requests and listing analytics

Every PhysioDesk clinic has a page on Reach, the directory where patients look for a physiotherapist by area and treatment. We wrote about setting up the listing separately. This post is about what happens once it is live: reviews, call-back requests and the numbers that show whether the page is working.

Patient reviews

Patients can review your clinic from its page with a star rating and a few words. The review form asks for their mobile number, and says why: your clinic sees the number, so you can check the person really was your patient, and the public never does.

Reviews are built to be hard to fake:

• one review per person

• limits on how many reviews can come from one place in a short time

• an invisible check on the form that stops scripted, bulk posting, with nothing for a real patient to click

Moderating your reviews

Under Reach listing, in Reviews, you decide which reviews appear on your page. You can hide one from your page, with a reason. What you cannot do is change your rating: every review counts towards it, including the ones you hide. That is what makes ratings on Reach worth reading, for patients and for you. PhysioDesk removes a review only for abuse, or when the person who wrote it asks.

Reviews on your public page come with the paid plans.

"Ask the clinic to call you"

Not every patient wants to call a clinic they have never spoken to. Every Reach page, on every plan including Free, has a short form: "Ask the clinic to call you", with the patient's name and mobile number and a consent line.

The request lands in New enquiries on your dashboard and in the app, and you get a notification. Call or WhatsApp them back, then mark it contacted. Nothing is deleted, so you can always see who asked and when. The same protection against bulk posting applies as for reviews.

Listing analytics

Under Reach listing, in Analytics, you can see what your page is doing:

• profile views: how many people opened your page

• calls, WhatsApp taps and map taps: how many acted on it

• where visitors came from: Google, Instagram, WhatsApp, typed in directly, or another site

• how you rank: the signals behind your place in the directory, and which ones you could improve

Listing analytics come with the paid plans. Visitors' addresses are stored only in a scrambled form, never as they are.

What moves you up

The clinics shown first on the Reach home page are ranked on what they have earned, recalculated every night, never on what they pay:

• a complete listing: photos, treatments, areas, fees, timings and answers to common questions

• reviews: how many, and how good

• engagement: whether people who find your page call or message

• articles your clinic has written on its page

Premium clinics are lifted in search results and city pages, and every card lifted that way is clearly marked Featured, so patients always know.

Photos and video

Your page's gallery takes photos and up to three short videos, uploaded straight from your phone. A short video of your treatment room, or of you explaining what a first session involves, tells a patient more than a paragraph.

Make the most of it

• Ask happy patients for a review at discharge, and send them your page's link on WhatsApp.

• Answer call-back requests the same day.

• Check Analytics once a month and fill in whatever the ranking panel says is missing.

• Write the occasional article answering a question patients ask you every week.

Try it

See a Reach page, its reviews and its analytics in the 30-minute demo on the pricing page.